We can recognize an apple phone or laptop or iPad anywhere. The reason for the same is not just their unique design, but also their world-famous half-eaten apple logo. That is the power of a great logo. Even the people who are not using their products can recognize the company by their logo. How many other phone company’s logos do you remember?
A logo is necessary for all businesses that are hoping to achieve success in the market. Professional and effective logo design helps a brand establish a good rapport with its audience. The logo is the visual identity of a business. As we know, modern businesses work hard on their visual identity as it is a form of communication for them.
Thus, it is important to use the best tools like Canva to design your logo. It needs to be simple but must resonate with your business’s sentiments. What other tips should you know about designing a great logo? We will find out about them below.
Check out other effective tips for designing a logo for your company like a pro.
1. Know your brand
The first thing you need to do to create a logo is known as your brand in and out. Your brand is catering to a certain audience, and you need to know about those audiences too. You need to know their needs and preferences too.
When it comes to your brand, you need to know what it stands for, what is the purpose, and what message of your brand you want to send across in your logo and poster design.
Other details that you must know about is whether your brand has a soft personality or tough, and so on. All these details will help you curate the perfect logo, only if you know these details beforehand.
2. Be unique with your logo design
You can design your logo in three ways:
Symbolism: Use a symbol for your brand and that becomes your logo resonating with your business’s purpose.
Wordmark: When you use the name of your business as your logo, like Google.
Monogram: When you use the abbreviation of your business’s name as the logo, like IBM.
There are other ways too, but these three ways are famous. Now, when it comes to designing your logo, you need to ensure that it is unique. You can decide on any type of design, but make sure that it is unique to your brand. Don’t imitate the design of other brands, you can take inspiration, but not copy the whole design.
A logo needs to be an identity of your brand, and it cannot be similar to any other brand.
3. Be smart with colors
You most certainly will use some colors in your logo. What colors you use or how you use them is more important than you know. Every color has a unique message like red denotes sexiness or boldness, but people can interpret it as anger too. Bright colors are seen as harsh sometimes, and muted colors resonate sophistication, but the audience can overlook it.
That is why it is crucial to find a balance and use colors in a way that conveys the right message.
4. Choose fonts wisely
If you think fonts and typefaces that you use in your logo doesn’t matter, think again. The typeface you choose reflects your brand’s personality. If you have other visual elements, make sure that you use the same typeface for your logo. It will keep consistency across all elements.
The typeface depends on your brand. If you have rock back, bold fonts are necessary. If you are an NGO or environment company, subtle typefaces are best. You can even create your custom font and use them in the logo. For instance, coca-cola uses a custom logo which is quite famous.
5. Simple designs are best
When it comes to logos, a simple design is much more effective than a complex design. What it means is that you should not use more than two fonts, or colors.
Use negative space, and make sure that the message is clear to the audience. You don’t want to confuse the customers with too many colors or typefaces. Keep it neat and clean.
A logo is the identity of your business which makes it memorable for all audiences. Thus, make sure that you invest enough time in it, and don’t rush it.